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Current Video: Off the Beaten Track: Drinks on me

With a need for revenue, the NBA is allowing liquor marketing for the first time. The Sports Professor Rick Horrow has some interesting tie-ins.

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Full Transcript (Automatically generated. May not be 100% accurate)

" This is the sports professor Rick Carl wood off the beaten track. Five NBA liquor sponsorships you want to see happen. By the NBA finally did it they're looking for new dollars in what they're talking about. Is liquor sponsorships fourteens and stadiums and Arenas around the league. Yet they put some limits on -- no direct messages socially responsible you have to be. But here are the five tag lines they'll probably want to say. Number five. The Oklahoma City Thunder and rain vodka. When there's rain there's thunder yet but that's under themselves ain't no good number for the Toronto Raptors can't beat Peter -- How about this tagline beat Peter why it's fun to be a cardboard. Every three to Milwaukee Bucks and Edgar Meister. At the end of the day we're all Bucs fans the line would go. Number two Houston Rockets and absolut Mandarin. Bringing the far east to the southwest. Spokesman you've got it yeah our main. And finally the number one liquor sponsorship you wait to see happen to Sacramento Kings and Crown Royal. Because the kings where their crown proudly. Yet may be off the court they do but on the court -- and even sniff the playoffs. Bottom line if you want to bring money the NBA and get creative -- may be the kinds of things you need to do. --"

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