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You have seen the billboards, now meet the people behind the Dodgers 2009 marketing campaign.
Automatically Generated Transcript (may not be 100% accurate)
I'm sure you've seen the billboards across Los Angeles -- a lot of fun because the Dodgers are really take it has campaigned hard and we're going to talk about this is my town. The Dodgers campaign. Little bit further with Erica Johnson was the manager of advertising and promotion with the Los Angeles Dodgers -- thank you would step up from Steve good to hear. They appreciated hey I think that great -- speaking English now it's fantasy guide Jonathan Broxton out there aren't Billingsley Joe Torre not just Manny Ramirez already inspiration behind his.
Basically showing in tag team that is our town is -- team. And meaning that dodger fan fans. That. It's not just about one player that is about a team and that we have all of our players and we lines when it -- right around the opening game. President faces David yes we have bases school who. What's up phase -- they still was more the starting lineup. Phase three -- and hopefully will be our celebrity is only at a handful of celebrity. -- scenes that some things popping up around town.
Did you give me he had an idea of some of the celebrities that we will be seen on billboards and.
He had not allowed you know at that point you'll just have to look format in the community -- it's going to be basically the same thing as we see Fernando obviously of course -- Spanish accessories dotted and Joe Torre this is my town right now and this this August I like basically didn't.
Definitely in the dugout singing the song I that's that's coming next we are in the final stages of licensing is on our TV campaign okay --
Constantly and the target audience as it in dodger fans.
It all about fan that all of a fancy tickets knowing that he can be at dodger fan here in LA it got to stand on -- in Indiana. In New York worldwide Japan mind and it's it's basically. The world of --
Outlook on the battle in the Angels yeah. Some of that billboard space because they're pretty much taken them. Taken it over again but not anymore let's get to ask a star question right now is that we -- especially guys like that clubs like go ahead of second had to get through it. Aside from not just didn't want to know what does that picture based on a billboard -- mention the celebrity does he have a chance.
this super fan possibly. At least the and I understand that we are having super stand over it and -- yet really adds totally faithful wore this phases of the war.
Celebrities last Psycho base real I don't Psycho fans and maybe Superman all right Erica congratulations all the Korean war -- the odds of success in.