" Eleven worldwide offices America Iran -- maybe more now 42 languages 200 plus countries NBA television we're proactive but. Globalization is a wonderful -- the barriers fell. And in Europe. In in. Soviet Union in -- the obvious. Markets were created state run television gateway to. Private television to cable or satellite. From -- Internet again. And the cycle began and we realized. -- and not too many years that. We were content provider and could take advantage on global scale. Of the spectacular content that we had a funny I -- Was introduced my -- and -- international. Gathering when people that was the NBA doing here. In this program producers and media. World. I'm here because I I represent an enterprise that. As the largest provider of reality programming in the world we do 1400 episodes a year. And we do and it compelling content that people around the world -- and is very glass ceiling on this content provision. Known -- it is limited only by the distribution channels and on and I was over the years and it went to cable with the satellite. And with a digital cable. That it went to dial up. And now who had been and that is about as rich as it can be but of course Williams much richer. And who knows. With and now we're talking about we on that with. You know standard definition in a black and white moved to colors in the definition moved to high Def. -- know what you have three the is on the way so. So whatever way either is -- who display content. Exciting content. Sports will avail themselves of that way. And that was standing in your humble attempt to minimize that you really. Were and are Pioneers in in this whole -- it's not the tug -- carrier well I think you know vote the league is I mean we've got. You know we have a lot of employees and almost offices and -- of my wisdom or talent maybe. To hire and keep good people around me who get -- tool. Because I I may have old. The first twenty countries. Back in 1985. World war three. Played -- group of people all the -- 200 countries. So what we know we know they have a pretty good blueprint but it is that people and and we're doing it and we're you know we -- of looked -- and we've as failures -- the and we keep getting up and banging in that they will what's the best story of the hardest sell all of first 120 countries. Actually it was the easiest sell -- from me the first TV deal and did. It was in the first it was on and on opening -- 19823. Knock on the door. And somebody. Says they'd like to talk to me. About. Italy. Okay. Known commodity to be filming. No it was Marco. And the were vulnerable to fairly frequently. The friends Brothers we think that would. And they said that they were the people who fiscally NBA games on TV in Italy and under. Old can and decrease CBS. Could only to abuse the games. That it. Showed in the US. And in the year in question -- we can go down to three games a year maybe war. Down from let's -- twelve. These people wanted to. Have eight more games and we will have people and give it okay and would one of the reasons always liked the body. These games it was like to play game a week to relate to buy on the line you got it and you know. And how much has allowed homers to -- CBS had 5000 dollars a game that's funny that's our price to. And we had a first deal in Italy we we were international television sellers."