" Now it's time for how I see it presented by Samsung. Nor did that part of the season it's always very interest to you start out the season and it's all about winning your division because that's the guaranteed way of getting in the playoffs. But as we approach midway park you can see that there are certain divisions where that lead dog is creating some separation. Whether -- team like the Denver Broncos in the AFC. West obviously New England possibly -- if if you. In the NFC south you've got a really good nor -- team. We've got to be careful it's always had to go watch transition because you constantly making sure your players understand. They don't wanna get so focused on that front -- team as they get 12 maybe three T games out in front of them. And the players start to feel like oh my gosh we got no chance winning the division. It's amazing how much you do have to school your players up from -- look there's other ways to get in the playoffs here so let's keep in mind. Who our competition is now and how that's gonna happen -- you end -- actually kind of watching the -- of the conference's. Recognizing that -- going to be competing for now made that fifth and sixth spot in the playoffs you don't give up on the dream awarded the division. But it's amazing how often that the subtleties of what it takes to get to the playoffs is sometimes lost on the players and you've got to school them up a little bit. To show them the numbers that this is still very doable for them. I'm Brian Billick this is my stance on LED that's how I --"